In the bitter battle to be your live-streaming option of choice, Meerkat is going for a first-mover advantage to nab users and keep them put.
Twitter CEO Dick Costolo says he's not worried as questions resurface about his job after company's disappointing first-quarter earnings.
Changes in direct response ad measurement slowed revenue growth, but are improving ROI, Twitter execs say. Google search integration coming in May; tweets in Apple Spotlight search already here. The post 5 Things Marketers Need To Know From Twitter’s Earnings Call appeared first on...Please visit Marketing Land for the full article.
Twitter started rolling out its much anticipated 'mute' function today. It will be available to all users within the next few weeks. Is this going to spell disaster for brands on the network? Only the ones publishing bad content. The Twitter mute button will essentially let your followers be the judge of your content strategy. And you can be fairly sure that regular, repetitive streams of self-promotion are going to be quickly and quietly turned more
Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity. Not that I’d ever be caught dead following...Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing Brand visibility on Twitter became a bit murky today. Twitter...Please visit Marketing Land for the full article.
In case you missed it … Twitter Ads turned 1 last week. What’s that? You didn’t see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ...Please visit Marketing Land for the full article.
Despite Twitter’s stock plummet, CEO Dick Costolo’s job seems safe -- for now. But he's going to need to do better explaining his strategy.