Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing...Please visit Marketing Land for the full article.
Aiming to cover all its bases, and upend the current “second screen” hierarchy, FOX’s American Idol announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist performances. Facebook will power real-time voting...Please visit Marketing Land for the full article.
In case you hadn’t heard, Twitter has something of a user engagement problem. In its Q4 2013 earnings results, the social network reported that whilst user numbers had grown overall, both the total number of timeline views and the number of timeline views per active user had sharply decreased, as shown here.read more
Michael Sippey is saying goodbye after two years. The executive, who helped orchestrate the purchase of Vine, will continue to advise the company on product strategy. [Read more]
In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select...Please visit Marketing Land for the full article.