Twitter started rolling out its much anticipated 'mute' function today. It will be available to all users within the next few weeks. Is this going to spell disaster for brands on the network? Only the ones publishing bad content. The Twitter mute button will essentially let your followers be the judge of your content strategy. And you can be fairly sure that regular, repetitive streams of self-promotion are going to be quickly and quietly turned off.read more
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing Brand visibility on Twitter became a bit murky today. Twitter...Please visit Marketing Land for the full article.
Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity. Not that I’d ever be caught dead following...Please visit Marketing Land for the full article.
In case you missed it … Twitter Ads turned 1 last week. What’s that? You didn’t see the birthday reminder on Facebook? We kid. But seriously, in recognition of the first anniversary of Twitter giving all advertisers access to the Twitter Ads platform, we caught up with Russ...Please visit Marketing Land for the full article.
Despite Twitter’s stock plummet, CEO Dick Costolo’s job seems safe -- for now. But he's going to need to do better explaining his strategy.
Publishers, content creators & marketers care about scale and engagement—our platform increasingly delivers both. – @dickc #TWTRearnings — TwitterIR (@TwitterIR) April 29, 2014   Twitter isn’t pleasing Wall Street these days. Advertisers? That’s another story, if you...Please visit Marketing Land for the full article.
Twitter beat earning expectations today, announcing a more than doubling of first quarter revenue to $250 million, but the social network fell short in the most important measure: growth in new users. Twitter announced that it has 255 million monthly active users, up 14 million from the total it...Please visit Marketing Land for the full article.
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Weather Channel Introduces New App With Real-Time Wild Posting & Crazy Green Screen Stunt This week The Weather Channel has launched a...Please visit Marketing Land for the full article.